Since released in 2013, the Walt Disney´s film Frozen has become popular worldwide. Many children love the songs from the film: «Let it go, let it go!». and «Do you want to make a snowman?» Many boys like the colourful and active Anna, while most girls want to be Elsa who became queen.
Anna, Olaf and Elsa are the first to greet the visitors entering the exhibition.
Drawing on display at the exhibition make people from Lofoten in northern Norway feel at home.
Drawing inspired from visiting a Viking museum in Norway.
Frozen was originally developed as an adaption of the Hans Christian Andersen’s 1844 fairy tale “The Snow Queen». The Disney Animation team went to the fjord country Norway and made drawings, many of them were on display at the exhibition. Akershus Fortress in Oslo became the castle Arendelle, named after the city of Arendal in southern Norway. Much of the film’s architecture is inspired by the wooden masterpieces of the Norwegian stave churches. The dress of Anna can be linked to a Norwegian National costume. The rugged mountain man Kristoff and his loyal reindeer Sven has much in common with the Sami people in Northern Scandinavia.
When the film was released people did not see an ordinary princess story with a saving prince. The king dies on a boat journey and the eldest daughter, princess Elsa, is to take over as a queen. But she had magic power she did t control nor wanted anybody to know. The trolls tell that only true love can solve the problem. While searching, the story ends as it is found between the two sisters, Elsa and Anna, and Arendelle turns green.
Norway chose to have the movie premiere on Christmas Day 2013. In 2015 also on Christmas Day, Disney Taiwan opened a Frozen exhibition in a big tent outside Chiang Kai-shek Memorial Hall in the Peace Memorial Park in Taipei. At the presentation on Christmas Eve, a machin made white snow-alike bobbles. I have never had a white Christmas in Taiwan before. The incredible exhibition and verisimilitude scenes of movie made by Dentsu, Taiwan, brought visitors to the Queen Elsa‘s Kingdom and feeling of the frozen experience in -8℃. It had a slide made of ice and a playground with snow. The show ran until April 10, 2016 and had more then 300 000 visitors, up to 8800 on a single day.
Kristoff and the reindeer Sven relaxing.
The children visiting the exhibition got the Elsa, Anna, Olaf, Hans, Kristoff, Sven and the trolls characters closer than the movie plot. Besides, there were lots of precious works on display by edutainment way with drawings showing the character progression. As Norwegian I recognized a variety of items, which to the average Taiwanese probably appear so exotic that they would like to add family vacation to the natural beauty and cultural heritage of Norway. – But is Norway always so cold, someone asked me. Coming out of the -8`C hall, their glasses and cameras got dewy lenses.
Taipei International Book Exhibition in February had a lot of books and games linked to Frozen, but without promoting Norway. Also Facebook has added Frozen-characters so users can express their feelings.
Many have applied to take over the exhibition from Taipei. Disney Japan has visited the exhibition and hope to bring it to Tokyo. On the last day Shanghai Disney World also went to see the exhibition. They are on June 16th this year opening Disney World in the Peoples Republic of China (https://www.shanghaidisneyresort.com/en/destinations/theme-park/). The Norway Pavilion at Walt Disney World in Orlando, Florida, United States, located next to the Chinese pavilion, will this year set up the «Frozen Ever After» also based on the hit animated film. They will even arrange trips to Norway and show what inspired the filmmakers. The movie is a good promotion of the people, culture, and setting of Norway.
The story told on You Tube: https://www.youtube.com/watch?v=WlB2IRxAuL0
Mr. Geir Yeh Fotland – Taiwan National Correspondent NORWAY NEWS.com
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